Summary
Users express widespread dissatisfaction and burnout with marketing due to perceived fakeness, pressure for constant engagement, and a focus on metrics over genuine connection.

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1
Problems with Existing Solutions

Perceived fakeness and insincerity in marketing practices

Many marketers feel disillusioned by the perceived inauthenticity, superficiality, and insincerity prevalent in social media content, influencer marketing, and corporate communications.

Quotes

I can’t be passionate about something like this and I can’t keep watching people act like this stuff is exciting in any way shape or form. If you think this is exciting then you’ve lived a boring life so far.

I think it’s more the corporate life. All of the fake enthusiasm really gets to me. I always think of those linked in posts like “my week vacation has been great, but so excited to get back to the office and culture!” Like no you don’t. What reason is there to pretend.

God I relate so hard to this and your post in general. My eyes roll so hard back in my head constantly. LinkedIn especially. Like STFU no one actually buys this bullshit.

I feel like I’m part of a machine that works by invading peoples private lives. No one likes ads. Everyone just endures them. It's disheartening to know that all the effort that goes into building our message is simply a nuisance to lost people.

I hate it. Not the negative comments part, not the lack of engagement part, not failing completely part. I don't care how well I do. I just have to do it and I hate doing it.

I feel like I’m so burnt out I just sit at my computer and stare. I’ll respond to people only if I need to. It sucks, because I wasn’t always this way. I used to really love my job and company ☹️

I feel like when you start to get into marketing, you start seeing it everywhere. I look on social media and all I see is people trying to sell you things. A good chunk of the blogs and tweets that go out have clearly been done by ChatGPT. Every reply to every influencer is clearly done with the purpose of bringing traffic to their own account. To be honest, it's exhausting to see just how carefully structured things are.

Being in the industry really showed me how superficial and forced 99% of content on social media is. It’s disheartening.

Frequency9
Intensity8
Specificity8
Solvability7
2
Emotional Challenges

Burnout and exhaustion from the demands of marketing work

Marketers are experiencing significant burnout due to the relentless pressure of driving sales, constant client demands, excessive meetings, and the feeling of being overworked and underappreciated.

Quotes

I’m tired of all of the meetings, requests, mass amounts of emails, having to please 5 different brand teams that consist of multiple people, and I’m tired of e-commerce! It’s just, “drive, drive, drive” and it’s exhausting me mentally.

I hate marketing. I feel like it pulls all my energy when I deal with marketing.

I can’t be passionate about something like this and I can’t keep watching people act like this stuff is exciting in any way shape or form.

I am senior communications at a non-profit and my digital team are passionate AF. But it's about the mission not the email automations, social calendars, or content trends.

I dread every week when I have to go back to work. I’m searching for a new role elsewhere, but I’m not sure if I’m burnt out at my current company or just burnt out with marketing in general.

My dad was in Marketing from the 60s to the 90s. He had so much FUN. He was highly creative, worked with ad agencies and made $$$. And they measured and metricked and sought data...but human creativity was still a huge factor and his products still succeeded. Sadly he died young but I'm sure he would say the tail is wagging the dog these days.

Marketing is a whole job on itself, and nobody knows how to do it right.

Frequency8
Intensity9
Specificity7
Solvability6
3
Problems with Existing Solutions

Disinterest in the shift towards digital marketing tactics

Experienced marketers feel that the industry's heavy reliance on digital marketing, metrics, and lead chasing has made the work boring and detracted from strategic brand building.

Quotes

Now it seems that digital marketing has taken over the whole game, and honestly it’s so boring to me. I feel like it’s turned marketing into an IT job, or a pseudo-sales job, and put the focus on chasing leads vs brand building or awareness.

It’s all ads, content pretending to be organic but is also secretly just more ads, political misinformation, and a whole lot of bots.

I feel like most marketing is totally sugarcoating every message and ignoring all the issues a product can have, that can easily be addressed in a constructive manner.

I’ve been in the marketing business for a few months now, coming from no previous experience and it's been an exciting journey. However, I feel like when you start to get into marketing, you start seeing it everywhere. I look on social media and all I see is people trying to sell you things.

I hate marketing. I feel like it pulls all my energy when I deal with marketing.

It’s also led to the further rise in measurability and metrics, which feeds into performance reviews and makes me feel like a robot measured against numbers.

Yeah I’d love to read - I really do feel that it’s harder to find spaces to be creative in marketing now - and digital feels like just juicing the funnel with no real connection to branding or insights

Frequency7
Intensity7
Specificity8
Solvability5
4
Emotional Challenges

Pressure to be passionate about marketing work

Many in the marketing industry feel pressured to be 'passionate' about their work, which is seen as unrealistic and disconnected from the reality of marketing as a job.

Quotes

There’s this expectation that you should be “passionate” about what you do as a marketer and most white collar jobs in general. It’s ridiculous. I can’t be passionate about something like this and I can’t keep watching people act like this stuff is exciting in any way shape or form.

I hate marketing. I feel like it pulls all my energy when I deal with marketing.

I also have a lot of free time and a lot of ideas. So I make a game and it's fun to play and looks good and has enough new ideas to satisfy people. And I'm having a blast making it, playing it, showing it off a bit. But then you have to market it.

I just fundamentally feel like the work I'm doing is just generating noise in the world, not anything meaningful or positive.

OP, on the other hand, you might decide that you do actually want to be doing a job that you feel really passionate about (most people do want that, or at least say they do) and there's nothing wrong with that!

Frequency7
Intensity6
Specificity6
Solvability5
5
Career Challenges

Job instability and frequent layoffs in the marketing industry

Marketers, particularly those early in their careers, express frustration with the lack of job stability, frequent layoffs, and the feeling of being disposable in the industry.

Quotes

I was part of a layoff last May after working for an agency for 8 months and I’m just now ready to hop back into the corporate world after trying freelancing for the past 6 months (that’s absolutely not for me either).

I graduated from college back in 2020 and I might be biased since this is my second post-college “recession” within 4 years. I’ve spent more time applying for jobs than actually having a job— and I honestly hate it.

I have an English degree that I love and I enjoyed my time in marketing, but being the last to be hired and first to be fired just isn’t for me.

I have read countless experiences where people have talked about being in their 4th or 5th layoff with 6-10 years of experience.

I work within e-commerce marketing, but like many of you, I wear so many hats. I also haven’t had a real manager in around 10 months, so I’ve been picking up slack there too.

Frequency6
Intensity7
Specificity9
Solvability7
6
Ethical Concerns

Ethical concerns regarding data collection and intrusive marketing

Marketers are conflicted by the ethical implications of data collection and intrusive marketing practices, feeling like they are part of a machine that invades privacy.

Quotes

I feel like I'm a part of a machine that works by invading peoples private lives. No one likes ads. Everyone just endures them.

I find it hard to justify the whole data collection and spewing content into people's private channels of communication.

It’s also led to the further rise in measurability and metrics, which feeds into performance reviews and makes me feel like a robot measured against numbers.

It's manipulation, pure and simple. You. Can tell yourself it's not, but it is. Director of Marketing here. Best to make your peace with it.

The algorithm is actively trying to get me to do a certain action kind of triggers me and makes me question which ideas are mine or implanted in me.

Frequency5
Intensity7
Specificity8
Solvability5
7
Unmet Needs

Desire for meaningful work beyond metrics and sales

There's a strong desire for marketing roles that focus on genuine brand building, strategy, and creating value, rather than just chasing leads and metrics.

Quotes

I just fundamentally feel like the work I'm doing is just generating noise in the world, not anything meaningful or positive.

I love educating people. I love being curious and creating sincere content.

The work doesn't drive the passion, the cause does. If you love fashion or local business or a charity, find work with someone doing work you love or believe in.

I can’t settle happily into a tactical lead chasing role anymore.

I feel like I’m burnt out trying to do a million things for what started to seem like shit pay as it wasn’t keeping up with inflation.

Frequency5
Intensity6
Specificity7
Solvability6
8
Market Challenges

Struggling to stand out and gain traction in a saturated market

Individuals, especially in niche fields like game development, find it incredibly difficult to differentiate their products and gain visibility amidst a sea of competitors.

Quotes

You're fighting against hundreds or thousands of others

Good luck standing out in that crowd!

When there’s 100 good, competing products out there, the ones that make money and get played will probably not do so on the basis of their underlying quality.

Marketing is 90% of the work and coding is like 2% of the work max.

If you have a decent trailers, there are decent influencers who will make reviews FOR FREE. 3. There are online and off-line fests. Many of them are free.

Frequency4
Intensity6
Specificity8
Solvability4
9
Career Challenges

Challenges in transitioning careers and finding stability

Individuals are finding it difficult to transition into new careers, particularly due to limited experience, a perceived lack of stability in marketing, and the need for higher pay.

Quotes

I have an English degree that I love and I enjoyed my time in marketing, but being the last to be hired and first to be fired just isn’t for me.

What are some transitions I could possibly take that will still use my degree and pay well while giving me stability?

I’m paid decently, making around 75k I believe, but I still feel underpaid for everything I do. I’m honestly thinking about swapping careers entirely. Maybe software engineering or cybersecurity?

I have no idea how I’d swap industries with limited experience (I’m also in my late 20s) but I’d make way more money there, and I wouldn’t have to worry about driving sales, conversion, share, etc.

It’s hard to transition careers

Frequency4
Intensity7
Specificity8
Solvability7

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