Perceived fakeness and insincerity in marketing practices
Many marketers feel disillusioned by the perceived inauthenticity, superficiality, and insincerity prevalent in social media content, influencer marketing, and corporate communications.
Quotes
“I can’t be passionate about something like this and I can’t keep watching people act like this stuff is exciting in any way shape or form. If you think this is exciting then you’ve lived a boring life so far.”
“I think it’s more the corporate life. All of the fake enthusiasm really gets to me. I always think of those linked in posts like “my week vacation has been great, but so excited to get back to the office and culture!” Like no you don’t. What reason is there to pretend.”
“God I relate so hard to this and your post in general. My eyes roll so hard back in my head constantly. LinkedIn especially. Like STFU no one actually buys this bullshit.”
“I feel like I’m part of a machine that works by invading peoples private lives. No one likes ads. Everyone just endures them. It's disheartening to know that all the effort that goes into building our message is simply a nuisance to lost people.”
“I hate it. Not the negative comments part, not the lack of engagement part, not failing completely part. I don't care how well I do. I just have to do it and I hate doing it.”
“I feel like I’m so burnt out I just sit at my computer and stare. I’ll respond to people only if I need to. It sucks, because I wasn’t always this way. I used to really love my job and company ☹️”
“I feel like when you start to get into marketing, you start seeing it everywhere. I look on social media and all I see is people trying to sell you things. A good chunk of the blogs and tweets that go out have clearly been done by ChatGPT. Every reply to every influencer is clearly done with the purpose of bringing traffic to their own account. To be honest, it's exhausting to see just how carefully structured things are.”
“Being in the industry really showed me how superficial and forced 99% of content on social media is. It’s disheartening.”