market research pain points

“Yeah of course but the problem is no one tells how to ACTUALLY do a market research”

“But there must be a common way to approach it. I want to know how to go about doing market research, too.”

“I totally get it. Market research can feel like this never-ending black hole where you keep digging but never actually do anything.”

“We want to figure out if there is a market or if there is a specific need for our idea. We came to that idea because we are looking for that kind of a solution (so we also want to help us with that idea). But how can we find out if there is a need? Just googling the keywords and find out if there is already an app? Just find one or two statistics? Is there a more professional way of market research?”

“I wanted a little info since I have half an idea that has been buzzing me for a lifetime. Where do you do all your market research?”

“I guess I would just appreciate any advice from someone who has more experience or see if anyone else is in a similar position to get a reality check.”

“Don't you think a little more information is needed to even suggest anything?”

“So, if your market research interest was for competitors pubic prices you would purchase and publish a survey? Hint - market research has many verticals of interest.. Business and life 101 - understand the question before responding with an answer.”

“But my biggest problem is the lack of information. As I live in a third-world country I can't find the resources and info to do the research you know”

“For 1-2 weeks its market research on public data, such as going through the reviews of competitors and gathering up common use cases.”

“But how can we find out if there is a need? Just googling the keywords and find out if there is already an app? Just find one or two statistics?”

“What do you mean by government statistics? Are there also researches on markets by niches?”

“This economy demands free prelim research fer sher”

“Use the extensive resources and tools your public / university library gives you access to (for free with your library card) to research those three defined markets”

“I was wondering if anyone would know any other website, software or resources that are helpful in identifying trends or pain points.”

“I find many people in the sub and internet in general says you have to do market analysis and all of these things, you work at least 3 months on the research But what the hell have you accomplished with your market research that you've been working on forever?”

“I agree, if people tell you that it takes that LONG for market research there’s no way. It’s exactly like you’re describing, a lot of information with little to no action. Additionally, the truth about business in general is that it’s all about testing. If you do market research and come up with an customer archetype (target audience), the best thing you can do is develop marketing for that. If it doesn’t work go back to the drawing board and repeat. If you’re doing deep research (working hard), 1-2 weeks is enough to come up with something solid. In my opinion it really only takes 1 week.”

“Market research is its own discipline / field. Yes, it takes time if done well.”

“I want to know how to go about doing market research, too.”

“Basically, based on what people wrote to you here, just do as much as you are able. But if you still hesitate or not sure, let's have a free 30 minutes call.”

“Research doesn't have to be that complicated or take ages - if all you have is 2 weeks, get a small budget approved, message relevant people on LinkedIn and ask if they're happy to do a 30min interview with you for a gift card, and use that as the basis of your research.”

“Organise and conduct research around the decisions you want to make(define this first), otherwise you will face "boiling the ocean" Then work out what you need to know to reduce uncertainty or open up insight for that decision”

“I prefer testing over surveys since people don't always do what they say, but if you present tests like actual products with real ads, you can get market feedback very quickly on what position and messaging works and this done within week 2.”

“Not sure if you have the opportunity to address the problem the way I solved it for my B2B SaaS. 1. Segment your correctly; who wants it. Who doesn’t want it. Who pays for it. Who uses it. Who experiences the benefits. 2. Have a drink with the users. What was it like before? What was it like after? What got easier? What got worse? What should have been trained? How did management screw up communication? What do you wish it did better? In the course of an hour, I learned more about my product than 6 months of research and $40k worth of “reports from the experts”. All I had to do was pay for beer and start bitching about my managers so they felt comfortable doing that same.”

“It's actually about understanding your audience's pain points, habits and needs. you don't need to spend months, start small. talk to people directly, use surveys, or look at social media to get a feel for their daily lives.”

“Polls and questionnaires are not very accurate. They gauge what people SAY they want not what they actually want or choose to click on or buy.”

“FIND PEOPLE that fall within those personas/profiles and INTERVIEW THEM”

“The very first product is just an invitation for a talk, so it should be optimized not for some grows metrics but rather for amount of communication with customers you get because of it. A paper prototype or even a brief description may work fine.”

“I'll be real with you UX is out as a researcher. Either learn Figma and be a wizard or try to become a PM and make money. If you're technical, start coding front end and be a fucking machine.”

“I'm contemplating making a career change and transitioning into market research. Currently, I work as an Account Executive at an advertising agency. While I appreciate the work, the nature of the role doesn't align well with my introverted personality. Constantly managing relationships with clients and colleagues is quite draining for me, and I find myself yearning for a more independent work environment where I can dive deep into tasks without the constant interaction.”

“For fellow introverts in market research, I'd love to hear about your experiences and whether you find the field suitable for individuals who thrive in a more independent work setting.”

“If you’re looking to work at a market research agency in a research analyst role, you will also be client-facing role and managing client relationships. About half my day is usually spent talking to clients and the other half is spent talking to internal team members and doing actual work—even from my analyst days. I’m an introvert as well and it’s taken a lot of adapting to be in a role like this.”

“Changed from advertising to research for this exact reason (among others). I am quite junior however. It does lend itself to introverts more. More head down work (at least in junior roles) less self promotion, less politics fewer interaction. You will have yo talk to clients however.”

“I was laid off from my first official UX research job 6 months ago (I changed careers 2 years ago) and haven't been able to find a job since.”

“There aren't many jobs on the market to begin with, but I also received multiple emails after submitting applications stating that the position had been removed from the market due to "priorities shift."”

“It also seems that UX research is not a priority for companies at the moment, unlike other jobs in the product space (e.g., UX design, development, product management), and I'm not sure if this will change with time?”

“I've been looking at marketing roles as well. Do you have any advice on keywords to look for when searching for positions that may be a good fit?”

“It is more likely the job market than you right now. I know this is likely really frustrating and discouraging. It took me almost 3 years (2018-2021) to leave my previous job to my current role. I expect that between companies slowing/stopping hiring and tech layoffs over the last couple years, that the market will continue to be difficult for many for awhile longer.”